The Short-end of High-end (Part 1)

I have my father’s dreams and my mother’s taste. I’ve realized I have to work very very very hard.
In more obvious ways, like with my career interests, I’m more like my father. But at the same time, many significant areas of my life are shaped by my mother. It’s actually quite interesting to think of the contradictions of my personality stemming from the vastly different characters of my parents.
Contradictions aren’t always negative. In many ways they balance us out. But there are some contradictions that are worth looking into, the kind that are so obvious we miss them completely.

I noticed a contradiction lately. I first noticed it at the Furnitalia showroom checking out the Poltrona Frau pieces. The salesman, or better, the evangelist, started sharing the gospel of high-end furniture. First he started with the history, and then he went on about how they make the leather seats for Ferrari. (He probably mentioned this two billion times – ok I’m exaggerating. But just a little.)Of course he ended with what all expensive brands say, “Think of this as an investment.”
This contradiction came up again while walking through Greenbelt. I saw a pair of shoes, and not just any pair, the kind that calls out to you, the kind that knows your name. While waiting for them to bring out my size, I looked at the salespeople, and I remembered the furniture salesman.
Here’s the contradiction that entered my mind: None of these people will ever enjoy any of these. Here they are selling, no, preaching the benefits and the superiority of their product, but they will never enjoy any of it.

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David Bonifacio

David Bonifacio Entrepreneur, social worker, writer, artist, CEO of Bridge, CEO of Elevation Partners, Managing Director of New Leaf Ventures. #db

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